Selected Work

Stores we've built. Revenue we've grown.

A snapshot of ecommerce brands Sigma has designed, built and scaled across Shopify, Wix and beyond.

Detailed Case Studies

The full build, start to outcome.

Before

After

Desktop

Mobile

Gifting & Lifestyle

ShopifyStore DesignCROSEO

Challenge: Outdated storefront, weak conversion and unclear product hierarchy.
What Sigma changed: Rebuilt the Shopify theme with editorial visuals, optimized product pages and seasonal navigation.
Outcome: A premium storefront with a clear path from discovery to checkout.
Measured result: +142% conversion rate, 3.2x ROAS within 90 days

Before

After

Desktop

Mobile

Food & Beverage

WixStore DesignCROEmail Marketing

Challenge: Strong product but low order volume and no clear path to checkout for new visitors.
What Sigma changed: Hero-led design, sticky Order Now call to action, a catering funnel and trust-led storytelling.
Outcome: Traffic converted into repeatable orders and catering enquiries.
Measured result: +218% sessions, 4.6x more orders month over month

Before

After

Desktop

Mobile

Education & Publishing

ShopifyStore DesignCROEmail Marketing

Challenge: Author brand with no clear ecommerce funnel for book sales.
What Sigma changed: Premium hero, a structured offer ladder and an optimized checkout for digital and physical books.
Outcome: A single funnel selling both digital and physical formats.
Result: Clean, conversion-focused web design with a stronger CRO structure and a clearer path from product discovery to purchase.

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