Shopify & Shopify Plus
Our strongest specialty. Custom themes, section builders and store setups for brands selling every day.
Start a projectWhat We Do
We design ecommerce stores, and help them sell more.
Three things sit at the centre of every Sigma engagement: the store itself, the conversion path through it, and the systems that bring customers back.
01
Ecommerce Store Design & Development
We design, build and rebuild stores on Shopify, Wix and WooCommerce, from first setup to full redesign.
02
Conversion & Ecommerce Growth
We improve the path from landing page to checkout using CRO, product-page work and clean analytics.
03
Retention & Customer Acquisition
We build email, lifecycle and SEO systems that bring customers back and help new ones find you.
01 · Store Design & Development
Stores built to sell, not just look good.
Shopify is our strongest specialty, and we build and maintain stores on Wix and WooCommerce too.
Wix Ecommerce
Wix storefronts with clean navigation, integrated payments and mobile-first layouts.
Start a projectWordPress & WooCommerce
WooCommerce stores with well-structured product pages, checkout and SEO-ready markup.
Start a projectEcommerce Redesign
Rebuilds of dated stores, keeping what already sells and fixing what quietly loses orders.
Start a projectStore Setup & Launch
Zero-to-live setup: catalogue, payments, shipping, apps, policies and launch checks.
Start a projectTheme Customization
Custom sections, templates and design edits that fit your brand without breaking updates.
Start a projectProduct & Store UX
Product pages, collection structure and navigation built around how your customers actually shop.
Start a project02 · Conversion & Growth
A cleaner path from visit to order.
We work on the pages, steps and tracking that decide whether a visitor becomes a customer.
Conversion Rate Optimization
Structured testing across product pages, cart and checkout to turn more visits into orders.
Start a projectUX Optimization
Fixing friction: layout, clarity, mobile behaviour and the small details that cost you sales.
Start a projectProduct Page Optimization
Better imagery, copy hierarchy, variants, reviews and buy-box design on your highest-traffic pages.
Start a projectFunnel Improvement
Landing pages and offer paths built so every campaign lands somewhere designed to sell.
Start a projectAnalytics & Reporting
GA4 and store analytics set up so you can see where orders are won and lost.
Start a projectConversion Tracking
GA4, Meta CAPI, Google Enhanced Conversions and Consent Mode configured correctly.
Start a projectCustomer Journey Improvements
Mapping the route from first click to repeat order and removing the drop-off points.
Start a project03 · Retention & Acquisition
More value from every customer you win.
Email, SEO and lifecycle work that keeps buyers coming back and helps new ones find the store.
Email Marketing
Klaviyo and Omnisend campaigns and flows that recover carts and bring buyers back.
Start a projectEcommerce SEO
Product, collection and content SEO aimed at high-intent shopping searches.
Start a projectLifecycle Marketing
Welcome, browse, cart, post-purchase and winback sequences that run in the background.
Start a projectCustomer Retention
Loyalty, subscription and returning-customer programmes that raise lifetime value.
Start a projectOrganic Discovery
Content, social and search visibility so new customers can find the store without paid spend.
Start a projectGrowth Strategy
A clear plan tied to your margins and targets, with the next three moves agreed up front.
Start a projectSupporting Capabilities
Added when a project needs them.
These sit underneath the three main areas above. We take them on as part of store, conversion or retention work rather than as standalone services.
Paid Ads (Meta & Google)
Campaign setup and management where paid traffic supports the store work.
UGC & Creative Direction
Briefs and creator sourcing for ad and product content.
Influencer Partnerships
Sourcing and managing creators aligned to your brand.
Social Content Strategy
TikTok, Instagram and Pinterest plans tied to the store, not vanity posting.
Platform Migrations
Moves between platforms with data, redirects and search rankings kept intact.
Store Maintenance
Ongoing fixes, feature releases and app management.
Speed & Core Web Vitals
Technical work for faster loads and better mobile performance.
Offer & Pricing Architecture
Bundles, upsells and cart-value design that raise average order value.
Ecommerce Audits
A prioritized fix list across store, tech, content and analytics.
Storefront Refresh
Visual and brand refreshes for stores that no longer match the product.
Not sure where to start?
Book a free 20-minute call. We'll look at your store, tell you what we'd fix first, and be straight about what will and won't make a difference.